Brand: Loeries Africa Middle East  

Project: Loeries Awards 2021 

Campaign: New design and theme to package the first non-virtual awards show after the you know what.

Idea: A call to arms for creatives to remind them why they do what they do, in an era of weird distractions. We came up with #FightTheGoodFight.

Executions: The campaign theme and language was driven heavily online and then of course in spaces and activations, along with some fun wearable tech like shirts.

Agency: Duke Advertising 

Client: Preetesh Sewraj

Executive Creative Director: Suhana Gordhan

Creative Director / Art Director: Fu'aad Kasu

Illustrator: Elio Moavero

Copywriter: Leon van Rooyen